Metcon DSX Flyknit 2 “WOD Paradise”
Summer 2016
Nike Men’s Training - Footwear
As a team we were tasked to design an energy colorway for the WODAPALOOZA tournament in Miami, Florida. Crossfit consumers like to wear bright and loud colors, so this seemed like the perfect moment to have fun. As lead designer on this project, I pulled inspiration from Art Basel, which is a modern art exhibition that takes place in Miami every year. The city’s art scene is strikingly irreverent, energetic and playful. The Wynwood district is covered in bright graffiti, murals and signage expressing the community’s culture. I coordinated with the print and graphics team for the main pattern and logo for the event.