Metcon 4 “#PowerCouple”
Spring 2018
Nike Training - Footwear
This was a fun, collaborative energy project between the color and materials designers for Women’s Training and Men’s Training. We took this as an opportunity to break away from traditional gender colors and approach this from a more gender neutral angle, especially since we used the same footwear model for both divisions. Drawn to energizing color clashes that could be flipped for the companion shoe, this would create a Yin and Yang effect which felt conducive to the notion of couples working together. The break from gendered colors helped free the consumer to identify a couple as any kind of partnership, not just heteronormative. It was exciting to see our star Crossfit athletes and real-life power couple Lauren Fisher and Rasmus Andersen wear them in the Nike Power Couple campaign (2018).
Featured in Kicks on Fire Featured in Sneaker News
Highlighted at the Crossfit Games (2018)